The Honest Workflow
Stage 1: Ideation (Human + AI)
**Process:** We start with a human-curated brief. Topic, angle, target reader, key points to cover. Then we use Claude to generate 10 headline variants.
Example:
Human brief: "Article about FLUX Schnell vs Midjourney for indie game developers on a budget"
Claude output: 10 headlines ranked by search potential and shareability
Human picks/iterates on headlines. AI doesn't decide the direction—that's human.
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Stage 2: Outline (Human Sets Structure, AI Fills)
**Process:** We write a detailed outline in plain text. Then we give Claude the outline and ask it to expand each section.
**Critical rule:** The outline we write is specific. "Explain the pricing model" not "discuss pricing." Specific outlines produce specific output.
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Stage 3: First Draft (AI, Heavily Edited)
**Process:** AI generates the full draft. We then go through line by line, cutting filler, adding specific examples, injecting original thinking.
What we cut:
What we add:
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Stage 4: SEO Optimization (AI-Assisted)
Tools like Surfer SEO or Semflow analyze top-ranking articles for your keyword and suggest improvements. We use these as a checklist, not a prescription.
What we actually optimize:
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Stage 5: Final Human Edit
Before publish: one full human read-through. No AI involved at this stage.
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Tools We Use
| Stage | Tool | Why |
|-------|------|-----|
| Ideation | Claude | Better headlines than ChatGPT |
| Outline | Claude | Structured thinking |
| Draft | Claude | Quality and speed |
| SEO | Surfer SEO | Data-driven suggestions |
| Editing | ProWritingAid | Grammar, clarity scores |
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The Bottom Line
AI writing tools amplify whatever you bring to the table. A strong writer with AI produces more. A weak writer with AI produces faster—but the output quality is still weak.
Invest in improving your own writing judgment. AI handles execution; humans set direction.